Nowadays, in order for a brand to be popular, they have to have their social media game on point. Brands need to conquer Instagram, share stories on Snapchat, be huge on Facebook and ensure their Tweets on Twitter get retweeted to expand their reach. Several global fashion brands are winning the social media arena at […]
Each year, MAC Cosmetics participates in 23 Fashion Weeks and approximately 850 shows around the world providing makeup artistry and product support backstage, but the company also provides support in a myriad of other channels. For example MAC sponsored the premiere of the documentary Jeremy Scott: The People’s Designer in Paris last September. It is […]
Disney has announced a new partnership that will see characters including Winnie-the-Pooh and Mickey Mouse integrated into classic Cath Kidston prints, over the course of a number of seasons. The first Disney x Cath Kidston collaborative collection will feature Winnie-the-Pooh and his friends within Cath Kidston’s signature print designs – Button Spot and Bramley Sprig, […]
London – British designer Stella McCartney is often cited as the leading advocate for . Her namesake designer label is both fur and leather free and made with the most considered resources – but this does not mean that the designer shies away from featuring real fur in her advertisements – cat fur that is. […]
Amazon Fashion has unveiled a new social media campaign in collaboration with a number of style bloggers to urge people to #saysomethingnice about other people’s style choices and stop judging people based on their clothes and body shape. The #saysomethingnice campaign features leading bloggers including Susie Lau, Gala Gonzalez, Freddie Harrel, Hana Tajima, Samar Seraqui […]
Our trend experts have rounded up the essential key directions for the kidswear commercial market. These ultimate trends are set to create waves in commercial fashion ranges and will continue to develop for SS17 across apparel, footwear and accessory categories. Trendstop gives FashionUnited readers an exclusive preview of the top collections fresh from the Bubble […]
London – This weekend was marked by the passing of Bill Cunningham, celebrated and legendary street and fashion photographer for the New York Times. He passed away Saturday night, aged 87, after being hospitalised two weeks ago following a stroke, reported the Times. “It’s not work, it’s pleasure. That’s why I feel so guilty. Everybody […]
Greenpeace has praised Inditex, Benetton and H&M for “leading the industry towards a toxic-free future” in its third Detox Catwalk campaign to eliminate hazardous chemicals by 2020. The three apparel firms topped the online ranking of 19 fashion and sportswear companies, with Greenpeace stating that they were the only “avant-garde” companies that were on track […]
Australian brand Zimmerman has launched an exclusive collection with Net-a-Porter to celebrate their ten-year partnership featuring items inspired by the brand’s favourite pieces. The exclusive 11-piece capsule collection, titled ‘Ten Years of Good Times’ includes Zimmermann’s signature fashion swimwear, summer party dresses and relaxed jumpsuits, and has been tailored to offer Net-a-Porter consumers everything they […]
If you are toying with the idea of working in fashion but you do not want to go all mainstream, consider our list of unusual jobs that the fashion world has to offer. For example, how would you like to be paid for feeling someone’s skin, making sure shoes and bags always reach the customer […]
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