Thomas Cridland, the younger designer who set out to change the way the
public consumes fashion, has relaunched his campaign on Indiegogo. The
campaign is set to continue Thomas battle against fast-fashion, which not
only damages the environment but also whilst
undermining designers and brands producing more durable apparel.
The 30 year sweatshirt and , which are both crafted by artisans in
Portugal using traditional manufacturing techniques
like loop-back knitting, is made so well that it is guaranteed by Cridland
to last 3 decades. However, Cridland has decided to take things one step
further with the launch of his new campaign and aims to
support entrepreneurs in developing countries with the 30 year sweatshirt.
Together with British charity Deki.org.uk, Cridland will be donating a
percentage of each sweatshirt sale to help business men and women alike in
South Sudan, Uganda, Malawi, Ghana and South Africa work start their
businesses.
“As a young entrepreneur who was able to start a brand thanks to a 6,000
pound government start-up loan, I have decided to donate 10 percent from
every 30 Year Sweatshirt that’s ordered to Deki, a British charity that
helps businessmen and women in the developing world work their way out of
abject poverty,” commented Cridland. “This was something I wanted to do
because making clothing with the Tom Cridland brand is a true labour of
love for me and I want to try to help less privileged fellow entrepreneurs
have the opportunity to make use of their talents. These entrepreneurs in
developing countries require grants of just an average value of 250 pounds
to be able to continue with their businesses, in turn contributing to their
communities and economies. They all have a great work ethic and they all
deserve the chance to use it.”
The campaign is set to run until December 19 on Indiegogo, with prices for
the sweatshirt varying between 42 and 55 pounds, and will culmination with
the opening of Tom Cridland flagship store opening on King’s Road in
London, early next year January.