Gucci has rolled out its redesigned website to Korea and Japan. Gucci’s
site first made its redeveloped debut last October in the United States,
and the brand has been slowly rolling it out to other countries.
The new Gucci.com was redeveloped under the direction of creative director
Alessandro Michele. The updates to the site are meant to offer more
interaction between content and e-commerce functions. This compliments
Gucci’s editorial section The Agenda, which gives insight to the world of
the Florentine-based luxury fashion house.
In addition to the United States, Korea, and Japan, the site has also been
rolled out to Europe, the United Arab Emirates, and Australia. The new site
is also designed to be more mobile responsive. Gucci has revealed that 60
percent of their site traffic comes from mobile smartphones.
Everything Michele seems to touch at Gucci appears to turn to gold. The
Financial Times reported that Gucci saw a 6.9 percent increase on a
comparable basis than a year earlier for the three months that just ended
in June. Gucci is still in their turnaround phase, but Michele’s approach
is working.
photo via Gucci Japan website