The British Fashion Council and Boden have announced the launch of Future
British, a new collaborative initiative which will support new British
designers across men’s, women’s or accessories as they build their
businesses.
The 2015 recipients are Caitlin Charles-Jones, Le Kilt’s Samantha McCoach
and Camilla Elphick who will each receive mentoring, guidance and access to
Boden’s leadership team as well as financial support over a 12 month
period.
The British Fashion Council will provide additional support through the BFC
Fashion Business Network, with the winning designers receiving business
development and mentoring from partners across all business areas.
The BFC and the British brand will select the designers and, over a year,
these brands will receive help and guidance in product development, brand
identity, public relations and marketing.
They will also be awarded access and support from Boden’s team including
chairman Johnnie Boden, chief executive officer Julian Granville, product
director Matthew Hilgeman and global brand director Penny Herriman.
“Future British is an exciting collaboration between Boden and the BFC,
highlighting young, product-driven designers to a new audience,” said
British Fashion Councilchief executive officer Caroline Rush. “Utilizing
the resources and infrastructure of Boden, Future British aims to help
young talent create great product at a good price point to establish viable
business models, and ultimately, successful brands.”
Image: BFC Boden Future British