Moschino has collaborated with Mattel to launch a new .
Perhaps controversially, a boy is featured in the new ad, the first time in
the doll’s 56 year-old history. “So fierce!” he says, while placing a
quilted shopper bag on the arm of his doll dressed in a leather two-piece
from Moschino’s AW14 collection.
“My Moschino Barbie commercial makes history by having the 1st boy playing
with a Barbie!” Scott tweeted this week.” The new collaboration challenges
gender stereotypes, but hopefully it will also challenge sales.
According to Forbes, sales of the fashion doll have slumped for the past
four years, down 16 percent in 2014.