London – Paul Smith seems set to follow in the footsteps of British luxury house
Burberry as the brand aims to streamline its labelling. By consolidating
its collections, which currently include Paul Smith, Paul Smith Jeans and
Paul Smith London, Paul Smith aims unify and strengthen its core brand
ahead of the launch of a new retail format, according to WWD.
The consolidation of the collections, which will fall under two labels,
Paul Smith and another version of PS by Paul Smith, is set to occur
sometime next year fall. The former collection, Paul Smith, will include
ready-to-wear, footwear and accessories for men and women. The range will
contain Smith’s signature logo on the label, showcasing during London
fashion week for women and Paris fashion week for men.
The latter collection, PS by Paul Smith, is said to be an extended version
of the existing collection, “accessible in terms of product, price and
distribution,” said the fashion company to WWD. It will include apparel,
denim, footwear and accessories for both men and women. In addition, the
collection will feature “the signature characteristics of bold colour,
print and sharp tailoring in a simpler and more immediate way.” PS by Paul
Smith will be showcased four times a year at Paul Smith showrooms across
the globe.
The higher end, Paul Smith collection will be distributed within the
brand’s global retail locations as well as through its international
network of wholesale partners. The PS by Paul Smith collection will be
distributed by wholesale partners as well as within the new store concept
set to roll out from 2016 onwards. The new store format will feature neon
accents, raw materials and a new logo, created in collaboration with Fergus
Purcell.