Heritage label Burberry is continuing to use social media to promote the
brand to a younger audience by hosting a live photoshoot on this Thursday, October 22 in real time.
The fashion house has tapped photographer Mario Testino to shoot its
spring/summer 2016 campaign and he will also create exclusive content
including images and videos for Burberry’s Snapchat fans.
In a brief snapchat, Burberry stated that Testino will publish content
in real time of the shoot starting at 5pm London time, where the images and
video will be viewable for only 24 hours.
This campaign follows Burberry’s partnership with the social media
network for its Prorsum spring/summer 2016collection, it premiered the
looks a day before the runway show, and was featured as a Live Story on the
platform that showed both crowdsourced and brand-created content covering
the show.
Image: Burberry/Snapchat