The British Fashion Council has announced that eight emerging fashion
designers will receive NewGen support, sponsored by Topshop to showcase
their autumn/winter 2016 collection during London Fashion Week in February,
2016.
Ashley Williams and Ryan Lo will both host catwalk shows, while Claire
Barrow, Danielle Romeril, Faustine Steinmetz, Marta Jakubowski, Molly
Goddard, and Sadie Williams will host static presentations.
Both Marta Jakubowski and Sadie Williams first joined NewGen for
autumn/winter 2015 and have had held installations only within the NewGen
area for the past two season, for autumn/winter 2016 they will showcase
their collections with a standalone presentation on the London Fashion Week
schedule for the first time.
All the designers will also be allocated a dedicated pop-up showroom
space within the Designer Showrooms at Brewer Street Car Park, and each
will take residence after their show to maximise sales opportunities.
In addition, the NewGen committee has also selected Roberta Einer as a
‘One-To-Watch’ for this season. The recent Westminster fashion graduate
will present an installation in the NewGen area within the Designer
Showrooms.
Sarah Mower MBE, BFC ambassador for emerging talent, and chair of the
NewGen selection said: “Thanks to the sustained support from Topshop and
Sir Philip Green NewGen has been London’s prime generator of exciting
talent for over a decade.
“The long-term pattern of success was again readable at this year’s
British Fashion Awards, where former ‘graduates’ J.W.Anderson, Erdem, Mary
Katrantzou, Thomas Tait and Jordan Askill swept the board.”
NewGen sponsorship first launched in 1993 and it has acted as a
promotional launch pad for emerging designers including Alexander McQueen,
Christopher Kane, Erdem, Jonathan Saunders, J.W.Anderson, Marques’Almeida,
Mary Katrantzou, Nicholas Kirkwood, Roksanda Ilincic and Simone Rocha.
Image: British Fashion Council / New Gen AW16 Recipients