The fashion industry is one of the most ruthless sectors to work in. As a
fashion brand, one day you’re in and at the top of your game, but the next
day you could be out. Nowadays, in order for a brand to be popular, they
need to ensure their social media accounts are always on point. Brands need
to make sure they conquer Instagram, are present on Facebook and get their
Tweets on Twitter retweeted to expand their reach.
FashionUnited previously calculated each global fashion brand’s popularity
and ranked them in 2015. In this updated H1 2016 list, we have calculated
each fashion brand’s reach by taking into account their social media
followers on Instagram, Facebook, Twitter and Pinterest, as well as
Instagram mentions. See our lists below to see which brand is the most
popular.
Photo: Adidas, website