London – The recently launched Pokémon Go has not only taken over the
digital world – the immensely popular mobile app is rapidly leaving its
marks all over the real world as well. Thanks to its innovative use of
augmented reality, Pokémon Go players are forced to venture out into the
actual world to capture and train Pokémon if they want to become a
successful trainer. The popularity of the game is expected to continuing
growing as it is rolled out in new terriorites, so how can fashion
retailers tap into the hype surrounding Pokémon Go? FashionUnited lists it
top 7 tips on how retailers can boost foot fall and sales using Pokémon Go.
1.
Location is key, are you near a Gym or Pokéstop? Find out where these key
spots are in the game and use them to boost footfall to your store.
2.
Use Lures, an in-game purchase, to attract more players to your store. Each
Lure last 30 minutes, so try using one to boost foot traffic during a quiet
hour.
3.
Sponsored Pokémon Go locations will be launched in the near future,
offering retailers the perfect opportunity to sponsor a Gym or Pokéstop in
store.
4.
Create a Pokémon Hunt or Crawl and bring like-minded players together in
store. Encourage trainers to battle it out and reward Gym leaders, or
reward players who catch rare Pokémon in store.
5. Launch an social media/in store Pokémon incentive to
increase your brand presence. Offer trainers a discount if they catch
Pokémon in your store and share a screenshot of the Pokémon via social
media using a custom hashtag.
6.
Use Pokémon as an online marketing tool – share snap shots of the Pokémon
seen in your store online or offer players discount if they have reached a
certain level of in-game achievement.
7. Create a Pokémon capsule collection. Think of Pokémon inspired
t-shirts, accessories or pieces players would want to wear while out
hunting for wild Pokémon.
Interested in reading more on Pokémon Go? Then click for the full article.
Infographic: Bargain Fox UK