New York – Apparently, Karl Lagerfeld’s love of fur has sparked a trend with other
couture designers. J. Mendel, who will be making their debut at Paris
Couture Week on July 5, has announced they will be focusing on furs for
their collection.
The brand plans to send 35 looks down the runway at a 17th century mansion
on Rue de l’Universite.
Creative director Giles Mendel plans to center the show around evening
wear, but noted there will be a strong emphasis on fur.
Mendel has been offering couture furs and ready-to-wear to clients for
quite some time, and it’s become a growing part of the company’s business.
“I’ve always believed that the essence of luxury begins with artisanal
craftsmanship,” Mendel said in an interview with WWD. “Creating a couture
collection is the ultimate expression of that belief.”
Mendel plans to become a permanent part of Couture Fashion Week, in
addition to his annual ready-to-wear show which takes place in New York in
September.
For his couture show, Mendel plans to fly in clients from the U.S., and
invite other clients from Europe and the Middle East, offering only
front-row seats and views of a private garden.
Last year, Stallion Inc. became a majority investor in J. Mendel, with
Mendel retaining a significant stake in the brand.
Reportedly, J. Mendel generates 30 million dollars between its fur,
ready-to-wear, and accessories business. Luxury furs account for half of
their business.
J. Mendel might have an uphill battle with trying to expand their fur
business right now though. , and the luxury goods sector is also sluggish right now.
It’s an uphill battle for the luxury goods business, and fur proves to be
no exception.
photo via Neiman Marcus website