A new report out Tuesday has several parties kicking the tires on a potential purchase of WWE that "is expected to conclude in the not too distant future."
WWE was a focus for CNBC analyst David Faber on Tuesday as he delved into the talks about the sale of the company. In the clip seen below, Faber said that the sales process isn't just live, but is "going quite well."
"I am hearing from people close to the situation that it's a pretty good sales process with some saying it's hot and heavy," he said, adding those he had spoken with that were doubtful a deal would get done are less so now.
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Part of that doubt was due to Vince McMahon's reluctance to step aside if a sale is made, something WWE CEO Nick Khan said on CNBC and a recent investors call that he would indeed be open to.
Faber said that "we can all take our educated guess" on who the potential buyers would be, mentioning Endeavor (they would do a reverse Morris trust, spin off UFC into a new company and merge that with WWE); a private equity interest "perhaps in partnership with a well-known name in the sport," Saudi Arabia's Public Investment Fund, and perhaps Colorado investment firm Liberty Media.
Faber reiterated his previous reporting that NBCUniversal (owners of USA Network, Peacock, etc.) are not part of the sale process.
The news comes as WWE is in the media spotlight ahead of this weekend's WrestleMania 39 in Los Angeles.