London – London Fashion Week has revealed a number of surprise
collaborations this season, but the next collaboration is perhaps the most
unlikeliest yet. Preen by Thornton Bregazzi has teamed up with footwear
label UGG for its London Fashion Week Spring/Summer 2017 show and unveiled
an exclusive collection.
The two piece collection, which is said to have been inspired
collaboratively by both brands, was revealed during Preen’s SS17 London
Fashion Week catwalk show on Monday. Available in black and white, the two
styles feature Treadlite by UGGTM technology to ensure the shoes are
stylish, yet comfortable and wearable, according to a statement. The
flatform style of the shoe features oversized bows to offer wearers a stand
out silhouette, while the platform shoe features utilitarian straps, a
chunky sole, complete with bow, which is said to offer “an urban cool to
the edit.”
“The shoes are part of ‘Tokyo Pastel Goths’ and in part the seamless gloss
of Jeff Koons manipulations of balloon and bow Art,” commented Justin
Thornton and Thea Bregazzi, from Preen by Thornton Bregazzi in a statement.
“We worked with UGG to develop runway shoes that are effortless and edgy,
cute and tough, it’s all about the attitude.” The sandal style of the shoe
is said to have been specially create to help dispels the publics
perception that UGG only offers winter boots and slippers, and showcase the
brand’s diversifying summer collection.
“I know many people will be surprised by this collaboration but we have
wanted to work with Preen for some time as we saw a great fit with our core
design values,” added Andrea O’Donnell, President, Fashion Lifestyle,
Deckers Brands, parent company of UGG. “Much like us they have always done
their own thing, regardless of trend and they continue to re-invent the
idea of femininity. They have also really stretched our thinking on where
we could take the UGG aesthetic and the product delivers a different
fashion edge for us. We are really excited by the results and think our
customers will be too. ”
The UGG x Preen by Thornton Bregazzi is set to launch in UGG stores and
online in added to selected wholesale channels worldwide February 2017.
Prices for the collection have yet to be revealed.
Photos: Courtesy of UGG
The international Fashion Week season for women’s ready-to-wear kicks off
in the month of September, with all eyes set on New York, Paris, London and
Milan for next seasons latest trends. For all the women’s wear catwalk
season must reads, click .