The fashion industry embraces Instagram Stories

Social media giant Instagram recently unveiled its latest addition,
Instagram Stories, a new feature which has been quickly adopted by industry
influencers such as Anna Wintour.

On its blog, Instagram describes the new function as a way of letting its
users “share all the moments” of their day via a visual storytelling mode
(a la Snapchat). The images and videos users share using Instagram Stories
remain live for 24 hours and users can share numerous images or videos
together in a single story, which is shown in a slideshow format.

A video posted by Instagram (@instagram) on Aug 2, 2016 at 7:00am
PDT

Although some users have voiced concerns that Instagram is merely copying
the likes of Snapchat with its newest feature, the social platform remains
the industry’s social media channel of choice, a move which is reinforced
by the Story adoption rate. Even though the feature was only launched two
days ago, some of the first adopters of the latest addition include the
Editor in Chief at US Vogue, Anna Wintour, Fashion Photographer Nick Knight
and British Fashion Council chair Natalie Massenet, who has been sharing
photos of her holiday.

Roll call! See
where some of our favorite supermodels are spending their Tuesday, while
Anna Wintour holds down the fort at One World Trade, now in our Instagram
Story.

A video posted by Vogue
(@voguemagazine) on Aug
2, 2016 at 2:40pm PDT

Instagram has ensured users can apply standard privacy settings to their
stories, giving them the choice of sharing content publicly or only with
followers. The feature, which is currently available in the UK and US, will
be rolled across the social media international platforms on Android and
iOS over the next few weeks.