In Picture: Olympic Games 2016 sportswear

The fashion and sporting goods companies which are sponsoring a uniform for an Olympic Team this summer certainly have the Midas touch: the media attention around the event is huge. In
the run up to the Summer Olympics kicking off on August 5 in Rio de
Janeiro, the competing teams Olympic uniforms have been revealed. Watch
the designs which have already been revealed by the likes of Stella
McCartney, Ralph Lauren, Lacoste and H&M.

Christian Louboutin for Cuba

Cuba is hip, and not just as a tourist destination. And that makes the country also more interesting for sponsors. The Cuban athletes will probably look the most glamorous comparing to all teams. In collaboration with the French online provider SportyHenri.com shoe designer Christian Louboutin equips the Cuban delegation.
They provide the equipment for the formal occasion off the sporting competitions. A particular challenge for Louboutin: the custom-made shoes for wrestler Mijaín López Núñez. He has shoe size EU 51.5.

Photo: Christian Louboutin

H&M for the Swedish Olympic and Paralympic Team

The Swedish athletes of the Olympic Team will be dressed once more by
H&M. In 2013, H&M signed a four-year contract with the Swedish Olympic
Committee, which stated that H&M not only provides the clothing for the
opening and closing ceremonies, but also for training and leisure time in
the Olympic village.

Fashion retailer H&M recently unveiled the first looks for its new
technical high-fashion sports collection, , which has been developed in
collaboration with the Swedish Olympic team. The For Every Victory
collection is set to launch on July 21, with prices ranging from 3.99
pounds for a headband to 29.99 pounds for the leggings, and 39.99 for the
jackets.

Photo’s: H&M

It is also not Stella McCartney’s first time round designing an Olympic
outfit. Two years ago, the British designer also designed the British teams
uniforms in collaboration with Adidas. This resulted in about 590 items for
900 athletes.

Photo’s: Adidas

Polo Ralph Lauren for the US Olympic and Paralympic team

Just as in 2012, the… the American fashion designer Ralph Lauren
presented the US team’s outfits in the national American colors navy, red
and white. The outfits will be worn during the closing ceremony of the
Games.

A photo posted by @poloralphlauren on Apr 27, 2016 at 5:59am
PDT

Getting into
the #Rio spirit: @RyanLochte busts a move in official #TeamUSA gear from
#Polo on the @todayshow #RoadtoRio

A photo
posted by @poloralphlauren on Apr
27, 2016 at 11:20am PDT

Lacoste for team France

Team France will present itself in clean sportswear and matching shoes
from Lacoste. The characteristic pique polo shirts will not be missing from
this collection either. The French athletes are set towear their outfits
during the opening and closing ceremony, on the winner’s podium and in the
Olympic village, where participating athletes are accommodated.

Lacoste
présente sa nouvelle collection France Olympique, portée par les athlètes
de l’équipe de @FranceOlympique. #EspritBleu

A photo posted by Lacoste (@lacoste) on Apr 27, 2016 at 11:07am
PDT

A photo posted by Lacoste (@lacoste) on Apr 27, 2016 at 12:20pm
PDT

A photo posted by Lacoste (@lacoste) on Apr 29, 2016 at 12:56am
PDT

SuitSupply and Asics for the Dutch Team

Sports brand Asics showcased the new outfits for the competing Dutch
Olympic athletes. The clothing range was designed for the Dutch Olympic and
Paralympic Team. The package includes 30 different items of clothing and various accessories, and footwear, together totalling 41 items. There is even a bikini and swimsuit added to the collection as well as a bath towel, since there is a private beach in the Olympic village.

SuitSupply is the official clothing supplier for team NL

.

Photos: Asics

Team NL, dressed in #SUITSUPPLY. Official clothing supplier #TeamNL #OnOurWayToBrazil #suits

A photo posted by @suitsupply on Jul 13, 2016 at 10:53am PDT

From August 5 till August 21 2016, more than 10.000 athletes will
compete in Brazil for 306 medals. It will be the 28th edition of the Summer
Olympics, which were held for the first time in 1896. The clock counts
down: