Ever since its conception following World War II, the French couture house Christian Dior has made an impact on the world. Women gravitated towards the post-war cinched-waist look, which was a novelty after the war. Dior’s first fashion show – which took place in the wake of the devastating war – was proclaimed a fashion revolution.
The house’s new look, propagated by Dior’s top designer John Galliano, also attracts the necessary attention. Galliano’s outlandish and extravagant designs never fail to inspire. Both Hollywood and royalty enjoy his creations and the house is also known for designing custom-made bridal gowns for royal weddings.
Dior first appeared in Japan with a fashion show in 1953, with the cooperation of Daimaru Inc. The show is believed to have been the first fashion show ever to be held in Japan. Later on, Kanebo Ltd. acquired Dior’s domestic production license. However, when the French government strengthened its regulation policy on brand-name goods in 1997, Dior turned to selling imported goods only.
Sales in Japan now account for 15% of Dior’s global sales. Dior boutiques have been opening in Japan in rapid succession in a bid to double sales by 2007. The fashion house opened boutiques in Tokyo’s up-market district Omotesando in December 2003, in Kobe in August 2004 and in Ginza in October 2004.