Los Angeles – London brand Sukishufu and Los Angeles brand Sweat NSK have
teamed together for an athleisure collaboration. Combining Sukishufu’s
innovative sportswear with Sweat NSK’s high-end active apparel, the two
have paired for technologically advanced, unique clothing.
Sweat NSK decided to pair up with the London-based retailer due to their
use of technical fabric and stylish products. The brand tapped Sukishufu in
order to add to their Rio Collection pieces. “We like how unique and
fashion-forward their collection is and it was something we were looking
for,” Natalie Fritz, co-founder of Sweat NSK, told WWD. The collaboration
will introduce leggings and shorts retailing from 135 to 150 dollars in
price. The construction of the items are made with stretch faux leather so
that the clothing can be worn for working out and active lifestyles. The
items, produced in London, will be available in-stores by the end of the
month.
In the future, Sweat NSK plans to do more collaborations. As reported by
WWD, the brand already plans to team up with luxury womenswear Alala for
another creative project. The two will work on a pair of leggings and a
t-shirt together. Currently, the retailer carries over 35 brands at its
store. The company just opened its first retail store last summer. The
brand’s standalone store is located in Brentwood of Los Angeles.