Giorgio Armani went back to black on Friday, unveiling an Emporio Armani
collection for next Fall and Winter that transported the spirit of 1980s
power dressing into the digital age. Big-shouldered suit jackets anyone?
There will be plenty available in
Emporio outlets, but not before the end of this summer.
Giorgio is no fan of the “see now, buy now” trend that is pushing some of
his rivals, most notably Tom Ford, towards making their seasonal collections
available to buy as soon as the last model has stepped off the catwalk.
Having gone off on a colour-rich tangent with his Spring/Summer
collections
at both Emporio and his main Giorgio Armani line, the veteran designer
returned here to what his collection notes termed “his signature blend of
masculine and feminine.”
But there was nothing remotely androgynous about it. The 21st Century
Emporio woman, it would seem, does not need to mimic male power dressing
quite
so closely as was the 80s norm.
There were trousers (cut slim) to be seen, but more often office-ready
jackets were twinned with short jumpsuits or mini-but-not-micro skirts and
enhanced by leg-lengthening heels.
The predominately black base colour extended into evening wear but there
was space in that section of the set for plenty of sparkle, with bold
geometric shapes intended to spell out the message that this was a
collection
for “high-tech heroines” in search of “classical style and digital designs.”
Armani presents his main collection on Monday, the closing day of the
Milan
shows. Although the Emporio line is designed for a younger market, it often
provides pointers to the signature line’s direction.
Emporio Armani’s mix of restrained office and evening wear was preceded by
an entirely different kettle of fish thanks to posh jeans manufacturer
Diesel’s decision to bring its Black Gold womenswear line back to Milan
eight
years after it decamped to New York in a bid to crack the US market.
Creative director Andreas Melbostad made his pitch for the upper end of the
youth and still-young-in-spirit market with a mix of chunky fisherman’s
sweaters and mini-kilts alongside pilot jackets, military-style great coats
and boots that appeared to have drawn inspiration from the humble
Wellington.
The extensive use of luxurious and high-tech fabrics and detailed
embroidery was perhaps a clue to the rationale for the return to Milan.
To justify high-fashion prices for its top end line, Diesel may have
calculated that being more closely associated with the “Made in Italy” brand
makes sense as it seeks to reach a new, even cooler market than the one that
has driven its expansion to date.
The company’s Black Gold menswear line was brought back to Milan in 2012.
Whatever the reasons, the homecoming has delighted Milan’s fashion week
bosses, who have spent several years fighting a perception that Italy’s
fashion capital has got stuck in a rut.
“It will help give the week a new impetus because Diesel Black Gold is a
‘cool’ label and an expression of something fresh in Italian fashion,” Carlo
Capasa, the chair of the Italian chamber of fashion, recently told Italian
media. (Angus Mackinnon, AFP)
Photos 1,2 and 3: Emporio Armani AW16, Facebook, Photos 4,5 and 6: Disel Black Gold AW16, Facebook