Click:Japanese Samurai Swords
Adidas has launched a new online digital lifestyle hub called GamePlan A.
The initiative will focus on content originating from the intersection of
lifestyle, sport and business, with the platform aimed at ‘creators and
entrepreneurial minds with an athlete’s heart’.
GamePlan A succeeds the adidas Group blog that was launched in 2011 and is
brought to life by the adidas Group’s Corporate Communication department.
The activation of the new platform is in close alignment with the adidas
Group’s Talent Acquisition team and the adidas and Reebok newsrooms. Its
content will be shared across the Group’s LinkedIn channel, on Twitter and
on the company’s social intranet ‘a-LIVE’.
Jan Runau, Chief Corporate Communication Officer of the Group stated: “In
addition to the insights given by adidas Group employees, GamePlan A
enables new content formats such as curated, contributed and editorial
content. Thus, we invite all creators and entrepreneurial minds with an
athlete’s heart to participate and to co-create.”
Image:Adidas