London – French luxury-streetwear brand Vetements have been granted a guest
membership to show on the couture calendar in July by the Fédération
Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs
de Mode, the country’s governing body for industry.
Together with other acclaimed international designer labels, J.Mendel, Iris
Van Herpen, Yuima Nakazato and Francesco Scognamiglio, Vetements will take
to the catwalks to present their designs. Set to run from July 3 to 7,
Couture week annually elects new guest members to show on schedule.
“It will be a collection set between ready-to-wear and haute couture, both
for men and women, and will encompass four seasons,” said Jean-Pascale
Hesse, Vetements longtime collaborator and friend of creative director
Demna Gvasalia, to WWD. The show will be followed by a capsule collection,
which will be featured in a pop-up store at Edith Mezard’s Château de
l’Ange, near Goult until the end of summer.
Members which have been reappointed by the supervisory board of the
couture’s governing body include Ralph & Russo, Schiaparello, Aoudi, Guo
Pei, Ilja, Julien Fournié, Ulyana Sergeenko and Zuhair Murad. Fashion
houses must first been approved by the French Ministry of Industry in order
to use the title of haute couture.
In order to be officially become a member of the Chambre Syndicale de la
Haute Couture, overseen by Ralph Toldano, fashion houses and designer must
uphold the struct standards of couture. This includes offer made-to-order
designs for private customers, employing 15 workers or more in an atelier
in Paris and presenting two collections on schedule per year, in January
and July.
In addition to the guest showing on schedule, Pierre Cardin is set to
showcase his collection at the Château du Marquis de Sade in Lacoste,
France, on July 9.
Photo: Vetements, homepage website