New York – Joseph Altuzarra’s popular shirt dresses will be coming to
matchesfashion.com courtesy of a capsule collection that Altuzarra and the
e-commerce retailer did together.
In spring 2015, Altuzarra’s shirt dress, which was reworked in gingham,
sold out quickly much to frustration of numerous customers. The solution to
this was launching a capsule collection of the shirts for a second season
for those customers who missed out on the must-have item last time.
The five silhouettes which have been rendered in five different fabrics
will be available beginning April 27. If history repeats itself, they will
probably sell out again, so those seeking to purchase the shirtdresses
should mark their calendars for midnight if they want to stand a chance at
finally adding the piece to their closets.
“Last summer we had these beautiful [pieces] from Altuzarra that customers
were fighting over. I had people crying over the phone because they
couldn’t get their hands on them — and we had a few of them,” Ruth Chapman,
who founded the British retailer with her husband Tom said to WWD. She
added: “We just needed more.”
The price points for the shirtdresses will be between 1136 dollars and 1562
dollars.
London-based matchefashion.com, which counts over 400 brands as partners,
delivers to over 140 countries across the globe. Sixty-five percent of
their business is generated internationally, with the U.S. seen as their
fastest growing market.
Altuzarra, who launched his women’s wear brand in 2008, quickly rose to
fashion stardom. In 2014, he was awarded the CFDA award for women’s wear
designer of the year. His most recent collection at New York Fashion Week
received rave reviews from critics like Suzy Menkes at Vogue.
His ability to have his items sell out at retail speaks to his abilities as
a designer. That’s a feat only few gifted designers can manage to
accomplish.
photo:corporate.target.com