When someone dies in Madathattuvilai village in Kanyakumari district, the information is first conveyed to the church priest, following which the bell is rung to announce the death.
This is also a signal for the members of the youth group to meet the family and prepare them for eye donation of the deceased. While the family is busy informing their dear ones, a team from an eye hospital in Tirunelveli rushes to the village, carefully retrieves the eyes and replaces them with artificial eyes that look almost real.
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As many as 229 people in the village have donated their eyes over the past 11 years turning Madathattuvilai into a trendsetter in creating awareness on eye donation.