US online giant Amazon on Tuesday announced
its first live show for its streaming video service, a 30-minute show
dedicated to fashion which will be free to all viewers.
The show called “Style Code Live,” to air weeknights, “gives viewers a
first-of-its-kind daily style and entertainment experience,” said executive
producer Terence Noonan.
“We’re live, interactive, and covering the latest trends in fashion and
beauty each weeknight — with guest experts, celebrities, and viewer tips.
We
are building a community and are super excited for our viewers to be part of
it.”
The show aims to help viewers “discover products to achieve the looks
they
want” and offer “beauty hacks” such as how to use a bold red lipstick as
concealer.
It will include live chats that allow viewers to ask questions and share
their own tips.
The show, set for debut Tuesday at 9:00 pm (0200 GMT Wednesday), is
hosted
by ABC television correspondent Rachel Smith, MTV host Lyndsey Rodrigues and
television and theater actor Frankie Grande.
“Our customers love fashion, and have wanted a place to keep up with new
trends and get expert tips. We created Style Code Live for them, and we are
just getting started with this show,” said Munira Rahemtulla, head of the
show.
The debut show was to feature Danielle Bernstein, founder of fashion blog
WeWoreWhat. Other guests scheduled for the show include Grammy winner Meghan
Trainor, actress Keri Russell and YouTube star Tati Westbrook.
Amazon has been ramping up its streaming video service, which competes with
Netflix and others, and won two Golden Globe awards for its “Mozart in the
Jungle” original series. (AFP)