Italian designer Antonio Marras is joining
fashion giant Gucci in combining its womenswear and menswear collections
into
unified catwalk shows from next year — in a second blow to Milan’s Men’s
Fashion Week.
“I think it’s time, to present men and women collections in a single
moment,” the designer said in a statement in English on Monday.
“The two collections are becoming more and more the two faces of the same
soul, that together can complete each other,” he said
The first unified show by the Sardinian will take place at Women’s
Fashion
Week in the Italian industrial capital in September 2017.
Gucci announced last month that it was taking its recent embrace of
androgynous looks to its natural conclusion by combining shows.
Fashionistas said the move by Alessandro Michele, the creative
director
credited with putting Gucci back at the top of the fashion tree, could
herald
the end of the current system of separate menswear and womenswear weeks in
the
style capitals of the world.
The moves come as fashion’s established calendar is under pressure from
the
“see now, buy now” trend which has seen some leading brands start releasing
their clothes immediately they appear on the catwalk rather than at the
start
of the season they are intended for.
Antonio Marras said it would not be joining that trend and instead
would
“keep the choice of following the production schedules in full consideration
of the needs of creative and manufacturing processes of the industry”.
(AFP)
Photo: Antonio Marras website