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Topshop’s start-up competition in partnership with to address changing consumer
shopping tastes and expectations has revealed the five finalists who have
been chosen to pitch their ideas to the judging panel.
Three of the finalists are from the UK, including GoJo, an app that
provides businesses and individuals with a same-day courier service and
offers them an on-demand transport/delivery method.
In addition, a mobile app that allows you to pay on-the-go and avoid
queues at your favourite stores, SkipQ has been shortlisted, as has
Parcelforme, which connects retailers, carriers and consumers to improve
the delivery experience for everyone.
There is one finalist from the US, Oak Labs, which aims to bridge the
worlds of tech and retail by designing elegant, intuitive customer
experiences that transform the way we think about shopping forever, and
rounding up the five finalists is a Finnish-based start-up, Stylewhile,
which turns online stores into an interactive next generation shopping
experience.
Decoded Fashion brand and content director, Fay Cowan, said: “Most of
the daring ideas changing fashion today are born in start-ups, and Decoded
Fashion is thrilled to be at the heart of this and to see such a diverse
range of technologies in the five finalists.
“Topshop is a brand that has a unique ability to evoke a passion with
consumers and the challenge they set really looks at how they can use tech
to give their customers the best experience.”
This is the first time Decoded Fashion and Topshop have partnered
together and the aim of the competition is to find a start-up who can pitch
a solution on “how to deliver ‘fast fashion’ in the age of immediacy?”,
with a focus on keeping pace with consumers’ changing expectations in a
world of instant gratification, as well as what tools are needed to execute
a fully forward thinking consumer experience.
Each of the finalists will pitch their solutions to a panel of judges
including: Sheena Sauvaire, Topshop’s global marketing and communications
director; Alistair Allan, Topshop’s head of digital marketing; Lou Ashton,
Topshop’s head of digital; and Sophie Trinder, Topshop’s digital engagement
and partnerships manager, at the Decoded Fashion London Summit on May 18.
The winner will meet with the Topshop team and work together on the new
digital concept, including a lunch with the judges and other creative
leadership.
Decoded London will take place at King’s Place in London from May 17-18.
It’s ‘Waves of the Future’ agenda will look at returning in-store
experiences to the forefront, the rise of personalisation, as well as how
influencers and content lead the commerce scene.
Images: SkipQ and Parcelforme