London – Model veterans Kate Moss and Naomi Campbell are fronting the 20th
anniversary campaign of Fashion Targets Breast Cancer, lensed by fashion
photographer Mario Testino.
The campaign to raise funds and awareness was started by Ralph Lauren 20
years ago following the death of one of his close friends.
“It’s great to be returning to support Fashion Targets Breast Cancer on
this very special anniversary year,” says Moss. “Since its UK launch in
1996, when I first appeared in the campaign poster, Fashion Targets Breast
Cancer has gone on to impact so many lives by funding vital research into
this devastating disease.”
“For the last twenty years Fashion Targets Breast Cancer has united us all
– scientists, models, designers, mothers, photographers, retailers – as a
powerful force against the disease,” says Campbell. “That’s two decades of
incredible support for cutting-edge breast cancer research and it’s vital
that we don’t stop now. With 2016’s campaign, I’m honoured to stand with
people across the UK, united in our belief that, together, we will win this
fight.”
Since 1996, Fashion Targets Breast Cancer’s campaigns have featured other
iconic models including Claudia Schiffer, Twiggy and Yasmin Lebon, and have
helped raise over 16 million pounds in aid of cancer research. To support
the campaign, shoppers are invited to buy a piece of clothing from the
Fashion Targets Breast Cancer collection, with at least 30 per cent of the
profits going towards this research.