Singer Celine Dion is teaming up with Epic Rights and Prominent
Brand+Talent in a multi-year agreement to launch her first collection of
branded Celine Dion lifestyle products and services.
The lifestyle collection will reflect the singer’s style and fashion,
and evoke her “unique style and superior attention to detail” that fans
have come to expect from her music, concerts and charitable activities, a
press release stated.
Her branded line will feature a range of product categories including
fashion, accessories, health and beauty, as well as home furnishings. Dion
will collaborate with Epic/Prominent on the creation and implementation of
this new venture in partnership with top-tier retailers and licensees
worldwide.
Celine Dion’s manager, Aldo Giampaolo, said: “We are all very excited to
work with Epic Rights and Prominent Brand+Talent to develop a lifestyle
brand that translates Celine’s passions, family, music, performing,
entertaining, fashion into unique products and experiences for her fans
around the world.”
Prominent’s principal Dan Levin, added: “Celine is revered and emulated
around the globe and as a result presents an exciting opportunity to
retailers and manufacturers who will understand her vision, based on
Celine’s collective experiences as a mother, performer and businesswoman,
and how to translate that into a distinctive and enduring collection of
high-quality products and services.”
Epic Rights is a full-service merchandise, branding/licensing and social
media marketing company focused on building music artist
and entertainment brands via retailers, licensees and agents. In the past,
they have worked with musicians such as Billy Joel and John Legend.
Image: courtesy of Epic Rights