New York -On Tuesday, April 12, 2015, designer Jason Wu, who became famous for
dressing First Lady Michelle Obama, unveiled on Instagram that he has been
working on a new line. For the past 12 months, the designer has been at the
drawing board creating Grey Jason Wu. The “sister” label — code for less
expensive label — will launch for spring 2016.
The line will be available beginning in June at select retailers and the
brand’s website greyjasonwu.com. The name of line comes from Wu’s favorite
color.
For those Instagram aficionados who want to follow news of the collection,
@greyjasonwu is now live with 599 followers. Sketches from the collection
can also be found on the new label’s Instagram account.
In a caption on one of the photos, Wu stated: “As the Jason Wu collection
evolved over the last few years, I felt that there was room for a sister
collection that very much addressed the needs of women who look for a
beautiful, seasonless wardrobe that is neither too edgy or sweet.”
The collection is made from Japanese and Italian fabrics and features
details such as trompe l’oeil pockets and contrast top stitching. Price
points for the collection range from 295 dollars to 1395 dollars.
This marks the second time Wu has tried his hands at doing a more
affordable collection. In 2008 he designed the Miss Wu collection
exclusively for Nordstrom, with price points ranging from 200 dollars to
800 dollars. Miss Wu is no longer produced. Wu also did a collaboration
with Target that same year.
The designer has come a long way since he first dressed Michelle Obama for
the Inaugural Ball in 2008. In addition to his own design endeavors, he was
named artistic director of Hugo Boss women’s line in 2013.
Photos:via Instagram