The British Fashion Council has stated that London Collections: Men,
which runs until June 13, will be renamed London Fashion Week Men’s from
next season, as it looks to make the event more consumer facing.
The news of the rebrand for the autumn/winter 2017 shows in January came
as new figures revealed that the men’s clothing market is at the forefront
of driving growth in the industry. Menswear grew by 4.1 percent in 2015 to
reach 14.1 billion pounds, up from 13.5 billion pounds in 2014. This is
compared to 3.7 percent growth in womenswear, according to Mintel’s British
Lifestyles 2016 report, which added that menswear now accounts for 25
percent of the total clothing market.
The British Fashion Council said that the change in name reflects the
evolution of the event, which is now in its ninth season, from a two-day
showcase to a four-day event, and the new name would help it better reflect
its growing consumer focus, adding that London Collections: Men was more of
an industry-facing name.
London Collections: Men chairman and editor of British GQ, Dylan Jones
said: “London continues to confirm its place as the home of menswear, a hub
of creativity showing the very best designers to a global audience. The
menswear market showing in London incorporates not only internationally
acclaimed brands but also luxury tailoring and emerging talent. This array
of designers makes London one of the most exciting fashion cities in the
world.
FashionUnited will focus on the menswear catwalk season during the month of June, by featuring exclusive and in-depth coverage on Men’s Fashion Weeks, including (), Milan (Milano Moda Uomo), Paris (Mode Masculine Paris) and New York (New York Men’s Fashion Week) and more. For more articles on menswear, click .
“As fashion weeks change and our businesses start showing to consumers,
we need to open our doors to more consumer-facing content. Over the next
six months, London Collections: Men will embrace London Fashion Week Men’s
as a title to better engage with a consumer audience.”
London Collections: Men has featured designers including Aitor Throup,
Andreas Kronthaler, Bobby Abley, Charles Jeffrey, Christopher Kane,
Cottweiler, Craig Green, Grace Wales Bonner, Liam Hodges, Oliver Spencer,
Paul Smith and Vivienne Westwood.
Image: British Fashion Council