London – Nylon waste, discarded fishing nets and unwanted carpets. These are just
some of the fibres your next pair of jeans could be made of according to
Levi Strauss’ new sustainability project.
The American denim giant is partnering with Italian fibre producer Aquafil
to develop a jeanswear collection made from regenerated nylon that includes
waste materials such as old carpets and fishing nets.
Made from 100 percent regenerated nylon waste materials, Aquafil’s Econyl
fibre helps divert global waste streams from landfills and oceans and is
already used to produce a wide range of textile products such as athletic
sportswear, swimwear, and carpets.
The collection, Levi Strauss & Co’s first made with Econyl and included in
its 522 men’s model, builds on the denim group’s commitment to a
sustainable supply chain.
“We envision a world where everyday items don’t have to come at the expense
of the environment,” said Aquafil CEO Giulio Bonazzi.
“This new partnership is further proof that sustainable materials can be
used to reinvigorate products that have been traditionally made. Levi’s is
redefining the denim industry.”
Image:Levi’s Aquafil