With the rise of social media and the internet came the rise of the fashion
bloggers, who have grown to become an intricate part of the industry’s ever
evolving landscape. Never before has a blogger’s influence been able to
reach as far or as wide as now, and more and more brands and retailers are
keen to tap into this new field of budding potential. Although some say the
fashion blog market is now completely saturated within the UK, these ten
bloggers have managed to set themselves apart from the crowd and make it
onto FashionUnited’s most popular blog list.
For the ranking, FashionUnited has calculated each fashion bloggers
individual score by looking at their total number of Instagram, Twitter,
Pinterest and Facebook followers as well as their interaction with fans via
social media and Google search results to work out their final score and
ranking. Certain channels, like Instagram and Facebook, are considered more
influential and therefore ultimately count for more in our end score, which
is why some bloggers may be higher up than others.
Interested in the UK’s Top 10 most popular fashion blogs in general and the most popular fashion blogs on Instagram, Facebook, Pinterst and Twitter, but no time to read the whole article? Click for the 10-second version: these interactive charts will give you the answer.
Photo credit: Tanya Burr Facebook
Best known for her fashion and beauty channel on Youtube, English Rose
Tanya Burr tops the list in the number one spot. Founded in 2009, Burr
first began posting beauty tutorials based on celebrity looks before
branching out into fashion and style and eventually launching her own
cosmetics range. Her overall score was undoubtedly boosted by her
impressive online following on Youtube: as of December, 2015 she has over
3.3 million subscribers to her main channel on the video platform alone,
racking up over 267 million views. She is also known for keeping up an
active presence on social media and this is reflected in her following –
she has over 2.4 million followers on Instagram and 1.6 million on Twitter.
Although young, this 26 year old vlogger has managed to tap into the hearts
of millions of followers around the world and keeps them coming back for
more.
Photo credit: Scott Schuman for the The Sartorialist Facebook
Next up is perhaps one of the most established and well-known fashion blogs
in the world, The Sartorialist. Founded by Scott Schuman in 2005, he has
been credited with pioneering fashion photography in the form of a blog.
Known for its unique street-style images, Schuman blog has grown to become
one of the top fashion blogs in the world, and has with numerous brands for
their advertising campaigns such as The Gap, DKNY Jean and Burberry.
Schuman has also worked with a series of magazines including Style.com,
Vogue and GQ Magazine. With 735,000 followers on Instagram and 311,607 on
Facebook The Sartorialist remains a fashion staple amongst fashionistas and
lovers around the world.
Photo credit: The Londoner Facebook
Dubbed ‘a Super Blogger’ Rosie Thomas slides in at third place with her
lifestyle blog The Londoner. Thomas originally started her blog as means to
keep in touch with her family and friends whilst travelling abroad, but
over the years her blog has grown to become a full-time career. Working
with the likes of Mulberry, Aspinal and DKNY, Thomas travels often abroad
for her blog and has acquired a number of loyal followers. With 199,000
followers on Instagram, 234,000 on Facebook and an impressive following on
Pinterest, over 538,000 Thomas and her dog’s Custard wanderlust seems to be
catching on.
Photo credit: At Fashion Forte Facebook
Sliding into fourth place on FashionUnited’s top ten list is At Fashion
Forte. A style blog run by Made in Chelsea tv-star Rosie Fortescue, At
Fashion Forte features Fortescue street style as well as outfit posts from
the series. Since joining the show and launching her blog, Fortescue has
collaborated with a number of designers, such as Covert Cases, Laura
Gravestock and Lipstick Boutique and is currently said to be designing her
own jewellery range. She also works with a number of high street brands,
such as River Island as a brand ambassador and writes an online column fir
the London Evening Standard. Undoubtedly, her TV career has helped boosted
her fashion following, as she currently have over 454,000 followers on
Instagram and over 322,000 on Twitter.
Photo credit: Style Bubble
Perhaps the best known name within the industry of fashion blogging, Susana
Lau, as known as Susie Bubble from Style Bubble comes in at fifth place on
the list. Lau first started her iconic blog on March, 2006, and shared her
thoughts, personal experience and observation on the fashion world, whilst
highlighting new and emerging designers. Since then, Lau has craved out a
name for herself one of the most widely read and influential bloggers and
went on to become the editor of Dazed Digital from 2008 – 2010. She still
writes on a freelance basis for the magazine, as well as Elle and the Daily
Rubbish. With over 247,000 followers on Instagram and 274,000 on Twitter,
Lau remains a leader in the field of blogging.
Photo credit: Mademoiselle Robot Facebook
Founded in 2007 as a means to stay in touch with friends abroad, Parisian
journalist and photographer Laetitia Wajnapel has gained a loyal following
over the years with her fashion blog Mademoiselle Robot. Focusing on ‘every
day modern luxury’, Wajnapel has worked with a number of premium brands and
retailers such as Net-a-Porter, Hermes and Chloe as well high street labels
like Topshop and Levi’s. Part of the British Fashion Council’s Blogger
Panel, she also shares her knowledge on blogging, online journalism and
social media during panels and conferences. With a global audience of over
2 million followers across her social channels and blog – with 1.1 million
followers alone on Pinterest, it can be said that her Parisian style is in
high demand and places Wajnapel firmly in sixth place.
Photo credit: Camille Over the Rainbow Facebook
Coming up in seventh place is another Parisian favourite, Camille Charriere
from the lifestyle blog Camille Over the Rainbow. Founded in 2010 in
London, Charriere gave up her career in law and finance to pursue her
interest in fashion. Cutting her teeth at Net-a-Porter and
Matchesfashion.com before launching her platform, Charriere’s blog has
grown over the years to become an “internationally recognised destination
for a mixture of emerging and luxury fashion.” Collaborating with the likes
of H&M, Chloe and Acne Studies, whilst offering her personal insights into
the industry has led to Charriere accumulating a strong following of
405,000 fans in Instagram and over 29,000 followers on Facebook.
Photo credit: Lily Melrose Facebook
Another young blogger and vlogger, Lily Melrose ,comes in at eight place on
our ranking. Officially Founded in 2009, Melrose offers followers beauty
and fashion advice through her eponymous blog and Youtube channel. Although
the 25 year old Brighton admits she never thought she would become a
full-time blogger, thanks to her strong following (she has over 154,000
followers on Instagram alone) and her love for writing it became her
career. Since launching her Youtube channel in 2011, she has gained over
188,000 subscribers and a total of over 10 million views.
Photo credit: What Olivia Did Facebook
Sliding in at ninth place is Olivia Grace Purvis, the blogger behind the
lifestyle blog What Olivia Did. After she founded her blog in 2010 as way
to share her love for music, she was introduced to ‘fashion blog’ by her
close friend Gemma. Since then her blog has grown into her creative outlet
for personal style, fashion, beauty, travel and music. Shortlisted for
Cosmopolitan’s ‘Best New Fashion Blog’ in 2011, What Olivia Did attracts
between 80,000 and 100,000 visitors per month, according to there blogger
herself. Collaborating with brands like Boden, H&M and Orla Kiely, Purvis
has managed to turn her blog into a full-time career, with 104,000
followers on Instagram and over 240,000 on Pinterest.
Photo credit: Wish Wish Wish Faceboook
Last, but not least in tenth place there is Wish Wish Wish, founded by
Carrie Harrwood. Based in London, Harrwood first started her blog 7 years
ago to share her love of fashion and food. Since then her blog has grown to
attract an international following, with 122,000 followers on Instagram and
over 22,000 on Facebook.
Home page photo credit: What Olivia Did