Australian-based start-up company Kusaga Athletic has headed to
crowdfunding platform Kickstarter to launch what it is calling the
‘Greenest T-shirt on the planet’.
Kusaga Athletic states that 3,000 litres of water is needed to make a
regular cotton T-shirt, which is a lot of water, whereas its ‘Greenest
T-shirt’ requires less than 1 percent of that because the T-shirt is made
out of its revolutionary fabric, Ecolite, a unique blend of two natural
fibres that is biodegradable, compostable and sustainable.
Highlighted as an ‘eco-friendly’ tee, Kusaga Athletic is looking to
bring its plant-based and sustainable fabric, which it claims is softer
than cotton, cool like linen, and has the same technical capabilities of
polyester to market by asking for 15,000 Australian dollars via
crowdfunding site Kickstarter.
Kusaga Athletic co-founder Graham Ross said: “We all know climate change
is a big problem, so big it’s hard to know what one person can do to make a
difference.
“Not many people realise it can take 3,000 litres of water to make a
single cotton t-shirt. With a staggering two billion t-shirts sold every
year worldwide we figured it was a pretty good place to start to help
mitigate climate change. We think given the choice between similar
products, people will choose the option that’s better for the environment.”
In return for backing the campaign, Kusaga Athletic is offering backers
to become part of their Tribe, which includes a shout out on social media,
and the chance to receive a T-shirt before anyone else. Pledging more than
500 Australian dollars will allow the backer to become a product tester,
allowing them to be the first to discover the brands new fabrics, while
1,000 Australian Dollars will make the backer a Kusaga Athletic ambassador
for 12 months.
The campaign closes on December 4, currently they have attracted 149
backers and raised 13,970 Australian dollars, the campaign needs 15,000
Australian dollars to be funded.
The Greenest T-shirt is Kusaga’s first direct-to-consumer retail
offering, currently they supply eco-friendly apparel to Earth Hour
Global/WWF and pioneering eco-events company Endurance Evergreen.
In addition to Ecolite, the apparel brand also has other future
eco-friendly fabrics including Ecosoft, a high-performance textile that is
ideal for everyday use, Ecomesh, a lightweight fabric that offers
ventilation and elasticity, and Ecodry, an athletic performance fabric that
is high-stretch and breathable.
Images: Kusaga Athletic