Footwear brand Keds is championing female empowerment to mark its
centennial year with the launch of the ‘Ked Collective’ featuring group of
female creative entrepreneurs and celebrities including Ciara and Allison
Williams.
“As we celebrate our centennial year, we are thrilled to introduce the
world to the new Keds Collective, a group of inspiring women who have made
a significant impact in their respective industries,” said Chris Lindner,
president, Keds. “The members of the Keds Collective mirror the
individuality and everyday triumphs of the women in the world who wear our
sneakers–celebrating female empowerment, individuality and following your
own path to success.”
The Keds Collective features actor Allison Williams, who is also joining
the brand as creative director and star of the brand’s two short videos,
titled ‘Woman’s Touch’ and ‘Uncharted Territory,’ and singer Ciara, who
will collaborate on a signature shoe design.
Additional members include co-founder of Wearable Experiments Billie
Whitehouse, musician and actress Soko, model Cailin Russo, blogger, actress
and style icon Jamie Chung, and K-pop star Krystal Jung.
The idea behind the campaign comes from Keds commitment and association
over the years to female empowerment and self-expression, in the brand’s
100 years it has been associated with iconic women such as Audrey Hepburn,
Marilyn Monroe, Jackie O and Yoko Ono.
The spring 2016 ad campaign will feature the famous faces of the
Collective modelling new product offerings alongside powerful messages such
as, ‘We’ll disarm you with our beauty, brains, and whimsical prints.’
Other activity during its 100th year will include the launch of the Keds
Custom Studio, which will allow consumers to design and customise a pair of
Keds with exclusive patterns and materials. The studio will also bring to
life each member of the Keds Collective’s own personal designs for
consumers to buy.
Images: Keds