Outdoor retailer Mountain Warehouse is capitalising on the UK’s 6 billion
pound sportswear market by launching a new women’s athletic clothing brand
and opening dedicated stores.
Called Zatki, the collection features 350 items for activities including
yoga, running, skiing, dance and swimming, as well as gym wear. Prices for
the affordable line range from 5-250 pounds.
Two Zakti stores are opening in London this weekend – in Islington and
Chiswick, while the collection is also available online via its own
e-commerce site, Retail Week reported.
Mountain Warehouse boss Mark Neale said he hopes to open up to 10 more
stores in London and beyond next year, with potential to launch it
internationally as well.
The initial investment is 1.5 million pounds.