London Fashion Week designer Christopher Kane has unveiled his eponymous
label’s first ad campaign for his Spring/Summer 2016 collection.
The début ad campaign was shot by rising photography Harley Weir, styled by
one of the most influential stylists, Joe McKenna and stars British model
Alice Buckingham. In the main shot, she models a multicoloured fringed
dress from the women’s wear SS ’16 collection. The campaign was shot on a
basic indoor set in London, which complements the graphic colours and
shapes in the collection.
A photo posted by Official Christopher Kane (@christopherkane) on Jan 20, 2016 at 10:46am PST
“I look forward to experimenting and building my brand image through this
medium; it’s an exciting time for us,” said Kane to WWD on the campaign.
The campaign launch, which is set to feature in March editions of
international fashion publications, such as Vogue next month, comes ahead
of the launch of the Scottish designer first e-commerce platform.