British footwear label Dr Martens has tapped one of the UK’s most
established graphic artists, Mark Wigan for a collaborative collection as
part of its campaign #standforsomething.
The resulting collection, which includes accessories as well as footwear,
features Wigan’s unique style which consists of a blend of social and
cultural hieroglyphs, vivid landscapers and schematic figures inspired by
the youth and sub cultures of the UK.
Wigan has created 3 exclusive prints for 6 footwear styles, t-shirts, belts
and backpacks, each carrying his signature on each shoe tongue. The ‘In
Full Global Effect’ print is said to reflect his fascination which the
colourful world of clubs and night-life; the ‘Party People’ print his
fascination with both high profile individuals and alternative graphic
novels and the ‘Kaboom’ print is a segment of one of his original paintings
of a Soho nightclub.
Prices for the range vary between 30 pounds for a t-shirt, to 65 pounds for
a fabric backpack to 125 pounds for a the classic boot and 145 pounds for
the small leather backpack. The collection, which is part of Dr Martens
Autumn/Winter ’15 range, is currently available in selected Dr Martens and
retailers around the world.