London – All may not be lost for , as the former preppy
retailer has revealead its new direction for its first menswear collection
under the helm of its new men design head,
As part of the brand’s new vision, former Club Monaco designer Levine has
overhauled Abercrombie & Fitch’s menswear line and returned to the brand’s
roots. For spring 2016, the designer has taken influences from when the
brand was known as one of New York City’s top sporting-goods stores for
outdoorsmen and updated it for the present, which resulted in a more down
to earth, rugged collection.
This translates into a series of contemporary bomber jackets, frayed linen
shirts, safari jackets as well as coarse cable-knit sweaters. Denim has
also been toned down to include darker, slimmer fitting styles, and new
lighter shades have been introduced. Abercrombie & Fitch has been focusing
on rehauling its collections to sit more in line with its customers demands
since last year, which has resulted in its parent company reporting its
first positive quarter since the third quarter of 2012.