Los Angeles – is finally expanding its
product categories. The Los Angeles-based retail company just announced
that it will be launching a new platform that will help the company to
offer different fashion options in addition to apparel.
The new platform will connect American Apparel with vendors that offer
fashion accessories and are interested in partnering with the company. This
will include footwear, jewelry, and other accessories that can be sold in
stores as well as online. American Apparel is looking specifically for
items that can be produced in batches of 500 in 30 days, according to WWD.
The products will also have to retail for under 100 dollars. This is a new
way for the company to bring in more American-made products for the brand.
“We’re super proud of the fact that we are all made in the USA and we felt
that this was an amazing opportunity to bring in new accessories to our
retail store and online,” Cynthia Erland, senior vice president of
marketing, told the publication.
This is part of the company’s new plan to restructure and reorganize. In
recent months, American Apparel The company recently
announced a round of layoffs last month for employees at American Apparel
facilities. The restructuring plan has called for many changes, and
expanding to new categories of fashion is one of the ways that the retailer
is trying to improve.