Sometimes consistency is key at day five of New York Fashion Week
By Day five of New York Fashion week commenced, and several designers proved that sticking to the arena of your strengths is where you will find the greatest success. Lela Rose presented her stellar collection afternoon. Her aesthetic could be described as “former Princeton graduate, who now has a very lucrative career in a field like […]
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Whistles unveils collaboration with Buddy
Premium British retailer Whistles is launching a capsule collection of unisex bags and shoes in collaboration with cult Japanese brand Buddy. Launching on March 24, to coincide with the opening of the brand’s first standalone menswear store opening on Boundary Street in the heart of Shoreditch, the Whistles x Buddy collection features a selection of […]
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Catwalk models beware as Instagram builds new model army
As catwalk stars criss-cross the globe for fashion week season, modelling agencies are increasingly using social media worldwide to scout out their new faces, to the alarm of some. Leading agencies such as IMG, Elite and Nevs and fashion houses including Marc Jacobs have all taken to sites such as photo-sharing service Instagram to recruit […]
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Public School shifts schedule to show men’s & women’s on Pre-Collection Calendar
London – New York fashion label Public School – led by Maxwell Osborne and Dao-Yi Chow – is set to move its catwalk show to June to align with the pre-collection calendar. In addition, the designers are set to combine their men’s and women’s collections into two single shows per year, following in the footsteps […]
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Spring/Summer 2017 Womenswear Key Seasonal Themes
As the current summer retail season hots up, Trendstop’s expert trend analysts have visited all the major international trade shows, compiling inspirational seasonal reports and evaluating the commercial value of each trend. This week, Trendstop bring Fashion United readers an exclusive insight into key trends that that will be driving the Spring/Summer collections of 2017. […]
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Fashion gets real with authenticity marketing
London – Realism marketing. It is a new advertising tool utilised by brands to connect with consumers who are just like ‘them’ by engaging in authentic communication. It began with the now infamous Dove ‘Campaign for Real Beauty’ back in 2004, where ads featured real women rather than airbrushed models or celebrity spokespersons. Fashion has […]
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Asos searching for fashion tech start-ups
Asos Ventures, the corporate venture arm of online fashion retailer Asos, has launched a global search in partnership with Wayra UK to find the world’s most innovative fashion technology start-ups. The eight month long accelerator, which will be housed at Wayra’s London offices, is looking for “mature start-ups with a proven track record” of developing […]
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Luxury brands favour YouTube over Snapchat
London – Digital advertising and social media platforms are on top of the communications list for luxury brands, but it is YouTube, not Snapchat, which is garnering the greatest video audience. Firstly, YouTube succeeds in importance because of SEO and how people search for information. Snapchat videos are only a few seconds long, and often […]
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Alexander McQueen undergoes digital facelift
New York – Alexander McQueen has taken their website to a whole new level with plans to improve the shopping experience for their customers and add more frequent content. Currently, the website says “Alexandermcqueen.com is temporarily unavailable for site enhancements, we will return shortly and apologise for any inconvenience.” An announcement regarding the future of […]
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Hunkemöller ramps up expansion plan, thanks to support from new owners
It is full speed ahead for Dutch lingerie retailer Hunkemöller, now that the Carlyle Group has officially finished its acquisition of the company from its former owners PAI Partners. With the new owners firmly backing the high street retailer’s now three-year plan, which includes expanding its store portfolio network to count over 1,200 stores and […]
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