H&M to launch second collection with Coachella
By Coachella is fast becoming a fashion festival as much as it is about celebrating music. Swedish retail H&M has signed up for a second partnership with the California-based festival, after claiming its collaboration in 2015 was a huge hit with consumers. Its new and wider co-branded Coachella collection launches in US stores on March 24, […]
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Mothercare collaborating with Julien Macdonald
London Fashion Week designer Julien Macdonald is collaborating with British maternity and childrenswear retailer Mothercare to launch a childrenswear collection. Mothercare in association with Select Licensing are launching Smile by Julien Macdonald, a newborn collection aimed at babies up to children aged two-years-old. Launching on April 20, the debut collection will comprise of 31 pieces […]
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PETA barred from attending Prada’s annual meeting
London – Representatives from PETA US were banned from attending Prada’s annual meeting in Milan on Tuesday, during which the animal rights’ organisations aimed to push the luxury fashion house’s use of . PETA previously acquired a share in the Italian fashion house in April in order to attend the meeting and encourage change from […]
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Adidas launches new digital online hub GamePlan A
Click:Japanese Samurai Swords Adidas has launched a new online digital lifestyle hub called GamePlan A. The initiative will focus on content originating from the intersection of lifestyle, sport and business, with the platform aimed at ‘creators and entrepreneurial minds with an athlete’s heart’. GamePlan A succeeds the adidas Group blog that was launched in 2011 […]
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Levi’s x Google: Fashion meets wearable tech
Wearable tech is about to become more fashionable as American denim giant Levi’s is to trial a new smart jacket with Google. The new partnership between the world’s leading multinational technology company and Levi’s is to see its first product collaboration launch for spring summer 2017. Levi’s Commuter x Jacquard by Google Trucker Jacket The […]
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The Woolmark Company opens Wool Resource Centre
London – The Woolmark Company, the global authority on wool, has opened a Wool Resource Centre in Hong Kong to help present new opportunities for the local textile industry, as well as to “inspire, connect and educate global brands”. The multi-functional space, located in Kowloon Tower Landmark East building, marks a global hub for the […]
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Etihad Airways to sponsor global fashion week events
London – Etihad Airways, the national airline of the UAE, has signed a new global agreement with WME-IMG to become a “major long-term partner” to the fashion industry, by agreeing to sponsor 17 fashion week events around the world annually. Claimed as a world’s first multinational, multi-year airline sponsorship supporting the fashion industry, Etihad Airways […]
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SS17 Essential Menswear Colour Directions
Trendstop gives FashionUnited readers a first look at three essential colour directions for Spring Summer 2017. Trendstop helps to ensure that collections have the optimum expert analysis to inform color decision making. This process begins with the latest trends manifesting in ready-to-wear, as Trendstop’s catwalk team bring you the latest trends hot from the catwalk. […]
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Vogue 100: Duchess of Cambridge cover and exhibition
London – British Vogue is celebrating its 100th anniversary featuring the Duchess of Cambridge on its cover. As part of a partnership with the British National Portrait Gallery, the Duchess will appear on the centenary June 2016 issue of the fashion magazine and have two of her portraits hung in the gallery. A spokesperson at […]
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Uniqlo collaborates with Liberty London
New York – Liberty London is popular for its brightly colored floral patterns and unique, original designs. A certain Japanese fast-fashion brand by the name of Uniqlo has taken notice, and now they have done a collaboration together. Liberty London and Uniqlo worked together to come up with designs that would fit both Liberty London’s […]
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