How fashion retailers can use Pokémon Go to boost sales
By London – For all those who are still confused by the increasing crowds of youths (and grown ups) wandering around the high streets, shopping centres and stores, staring at their mobile and shouting things like ‘Go Pokéball!”, it is time you learned about the allure and appeal of Pokémon Go. Chances are, if you grew […]
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London Fashion Week: Green Carpet Challenge
Sunday saw the Green Carpet Challenge (GCC) takeover London Fashion week in its fourth year, this time united with the British Fashion Council and BAFTA to celebrate ‘A Night to Remember.’ The event brought together a host of industry heavyweights, including Anna Wintour, Natalie Massenet, founder Livia Firth as well as Metropolitan Museum of New […]
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Ten tips for designers to excel: Recap
There is hope yet for designers who feel like they have become stuck in their roles after landing their first job, or are unsure of what step to take next. In order to help out high-aiming designers, we have compiled a list with the ten tips designers should take to excel in the fashion industry. […]
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Top trends to emerge from Milan Men’s Fashion Week
Below are the top trends from the Milan menswear Spring-Summer 2017 fashion week, which concluded here on Tuesday. Let’s party The future of exclusively menswear catwalk shows is in doubt but the cult of the ‘see and be seen party’ is alive and well. Highlights this time included Dsquared2 duo Dean and Dan Caten’s bash […]
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The Outnet reveals contradiction is the biggest social trend
London – Online fashion retailer The Outnet, part of the Yoox Net-a-Porter Group, has discovered that consumers are living in a constant state of “harmonious contradiction” in relation to how they share their lives on social media. The luxury e-tailer commissioned a social media report in partnership with audience intelligence platform, Pulsar, to analyse 33 […]
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New York Fashion Week missing the power of big designers
New York – There was something missing in the air at Fashion Week this season. Looking at the schedule of shows, one had to ask, where were a lot of the legacy designers. Of course, you had the usual celebrated runway show by Ralph Lauren, but where were the other brands like Calvin Klein, Diane […]
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Prada focuses on its bags to offer shoppers their money’s worth
Although Miuccia Prada may be headstrong when it comes to her view of the fashion house has began to change its ways as part of its turnaround plan after being highlighted as one of the worst performing luxury stocks on the market. Unsurprisingly, part of its path to change includes its handbags. The Italian luxury […]
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6 effects a Brexit may have on the Fashion industry
London – With the EU referendum just a number of days away, both sides ‘Remain’ and ‘Leave’ are pushing hard to make their voices heard. As the rest of the world holds its breath and waits to see which way the pendulum will swing on Thursday, June 23, several prominent members of the UK’s fashion […]
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Stella McCartney announces men’s line
Stella McCartney has spent years transforming menswear to be suitable for the likes of female vegan luxury fashion lovers. For those men who have always loved her brand and her work, and who also want vegan approved luxury goods, your dreams have finally come true. The designer has announced today at Pitti Uomo that the […]
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J. Mendel to focus more on fur for Paris Couture Show
New York – Apparently, Karl Lagerfeld’s love of fur has sparked a trend with other couture designers. J. Mendel, who will be making their debut at Paris Couture Week on July 5, has announced they will be focusing on furs for their collection. The brand plans to send 35 looks down the runway at a […]
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