Luxury department store Barneys New York is coming to West London . Trendy Londoners can now look forward to shopping in this mecca of chic, cutting-edge fashion that has featured in a number of popular television shows. The department store will be located in the new White City shopping centre, which is being developed by Australian property group Westfield . According to the Financial Times, this Barneys will be the anchor of a mini-mall within the shopping centre, called the West Village . This section will be devoted to designer labels and high-end products. James Olley of the Brunswick Group, which handles Westfield ‘s pr, declined to comment on the news. He dismissed the report on the grounds that, were any negotiations taking place, a lease has not been signed, contrary to the FT’s report that they had been signed.
Barneys is a purveyor of luxury labels including Lanvin, Balenciaga, Christian Louboutin and Etro and is famous for its striking window displays. Founded in 1923, the retailer was acquired in 2004 by fashion group Jones Apparel for $97.3 million. It now counts 29 department stores and other outlets across the US . These include its Barneys Co-op stores, where the selection is youthful and concentrates on cutting-edge designers. Barneys recently opened a store in Boston and is planning others for San Francisco and Dallas . Meanwhile, the White City development is set for completion by 2008.