BASKING RIDGE, NJ — What started as a pop-up boutique has since expanded to a storefront in the heart of Basking Ridge and now the launch of permanent jewelry.
Morgan Matarazzo and Elizabeth Vinhal opened Camden Road in December 2023 as a pop-up. Fast forward to today, with the support of the Somerset community, they opened a storefront in March at 25 S Finley Ave., in the former location of Soul Sisters after the owners retired.
“We chose to do at brick and mortar because of location and being in the center of town has been awesome for building community and meeting people,” said Matarazzo. “
Vinhal noted that the larger space allows Camden Road to offer much more.
“We’re still doing pop-ups in people’s homes and shows and charity events, but now we’ve added private sip and shops in the store, because we have a much larger space,” said Vinhal.
With the added space they are able to offer different trunk shows, events, and more curated inventory.
“We’ve added so much more jewelry and accessories to the store. We have shoes,” said Vinhal. “Before we were a small pop-up with just clothes. Now we have accessories and gifts. And we just launched some sneakers, so we’re really able to try lots of new things based on what our customers want and ask for.”
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Most recently, they’ve launched a permanent location in the back of the store for permanent jewelry.
“We had met this confident woman at a show we did, and then she came here to do a pop up with the jewelry, and it was really successful,” said Matarazzo. “We worked with her and her team to create a partnership where she trained us, and now we offer it in-store.”
Permanent jewelry is different than traditional jewelry. Instead of having a clasp for a bracelet, necklace, or anklet chain, the permanent jewelry is custom-fit to your wrist and the ends are then welded together with a small painless zap.
Additionally, with the holidays coming up the shop is branching out to offer corporate gifts to businesses who wish to gift their clients.
“It takes a lot of pressure off people, especially with the holidays right around the corner,” said Vinhal. “One less thing for them to have to worry about. And we do it all. We send them pictures of what they could do. They take it, we pack it, mail it, put their card in it, and it’s done.”
The duo also offers free local delivery
“Let’s say you needed a gift that night, or you wanted a piece for an outfit to wear that night, and we drop it off and there’s no charge, which is a fun service,” said Vinhal.
For more information on the permanent jewelry, to shop, or to follow the store visit instagram.com/shopcamdenroad or shopcamdenroad.com.
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