London – United Colors of Benetton is celebrating the UN International Day for
the Elimination of Violence with a special limited edition orange dress
that will raise money for UN Women.
The sweater dress is on sale for 109.90 pounds on the retailer’s
website, and all the proceeds will be entirely donated to UN Women, to
support the United Nation’s push for equality by empowering women
worldwide.
The orange dress features in a new Benetton campaign, ‘One woman for
all. All Women for one,’ and features images of three young women. Each
execution shows multiple shots of one of the women dressed in a variety of
outfits representing different careers, including a soldier, doctor,
artist, student, athlete and mother. In the centre of each image is a shot
of each woman wearing an orange dress to showcase equal opportunities for
all women and men in the world.
The copy on the ad states: “We. Non-discrimination and equal
opportunities can make a difference to end violence against women.”
The campaign ties in with the UN Women’s ‘Orange the World’ initiative,
a call both for unity in the fight for gender equality and a reference to
Orange the World, a 16-day campaign by the United Nations, which
started November 25 that acts as a call to action against gender-based
violence.
Images & Video: Benetton