The British Fashion Council’s Fashion Trust has announced that it is
partnering with international full-service communications agency Bell
Pottinger to provide emerging designers with guidance on their brand and
digital strategies.
The Fashion Trust initiative was founded in February 2011 with the aim
of promoting ‘the art and business of fashion’ and offers business support
to British-based designers through financial grants, mentoring and a
graduate traineeship programme.
This partnership will see Bell Pottinger supporting two brands,
womenswear designer Eudon Choi and womenswear label Mother of Pearl. Bell
Pottinger will support one designer per quarter, helping the brands elevate
their profile, e-commerce and online presence through strategic media
relations, social campaigns and collaborations with influencers and
ambassadors.
In addition, the agency will also mentor a selection of recipients who
received BFC Fashion Trust grants in 2016, providing advice on strategic
brand positioning and digital marketing.
Caroline Rush, chief executive of the British Fashion Council said:
“We’re delighted to be able to offer the Fashion Trust recipients the
expertise and guidance of the Bell Pottinger team on brand positioning and
digital marketing.
“Communications define and play a fundamental role in every brand’s
identity and strategy and being able to receive the expertise of
professionals such as Bell Pottinger is a fantastic opportunity and
privilege for our designers.”
Karlina Nathan, Bell Pottinger head of luxury, added: “New talent is the
lifeblood of British fashion, and as a consultancy, we are passionate about
working with talented young people to unlock their potential. We are
delighted to have been invited to partner with the BFC Fashion Trust to
support the next generation of designer businesses.”