Opponents of the ordinance also took out an ad in local newspapers this week, claiming that the ordinance “puts thousands of South Portland jobs at risk.” The ad directs readers to sopojobs.com, a site maintained by Energy Citizens, itself an “astroturf” organization supported by the American Petroleum Institute, according to the Center for Media and Democracy’s SourceWatch.

All of this seems ripped from the pages of Inside the Big Oil Playbook: Strategies and Tactics Used in the Industry’s Battle to Ship Tar Sands Oil Out of Casco Bay, a report released last week by EnvironmentMaine, which describes it as “a case study of the tools and tactics Big Oil has already used, and can be expected to use in the future, to keep alive the possibility of shipping tar sands oil through Maine, other U.S. states, and large swaths of Canada.”

The Playbook describes the strategies employed to defeat the Waterfront Protection Ordinance, and counsels that similar tactics will be used both in Maine and elsewhere as fossil fuel companies attempt to expand the market for tar sands oil. Activists can expect Big Oil to:

“Given its success in South Portland, Big Oil can be expected to employ some of the same tactics it used during its anti-ordinance campaign last fall to influence decision-makers and the public in South Portland and beyond,” the report reads. “It is critical that elected officials and the public understand Big Oil’s playbook as the industry attempts to meet its massive expansion plans to more than double tar sands production by 2030.”

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