Royal College of Art graduate Paula Knorr, who’s womenswear brand is now
in its third season, has been added to the line-up of NewGen recipients by
the British Fashion Council.
Knorr joins Ashley Williams, Danielle Romeril, Faustine Steinmetz, Marta
Jakubowski, Molly Goddard, Ryan Lo and Sadie Williams, who all continue to
receive NewGen support, and all eight designers will showcase their
collections at London Fashion Week in September.
Ashley Williams, Ryan Lo and Molly Goddard will host catwalk shows,
while the other designers will host static presentations. In addition, each
of the NewGen designers will be allocated a dedicated pop-up showroom space
within the Designer Showrooms at Brewer Street Car Park, the home of London
Fashion Week to host press and buyers appointments.
Sarah Mower, British Fashion Council ambassador for emerging talent, and
chair of the NewGen committee said: “Discovering, supporting and mentoring
NewGen is the most vital and effective work the British Fashion Council
does. The designers who graduate through this scheme are the lifeblood of
London and its reputation as a creative hotbed with business credentials
developed at a very early stage.
“This generation is thinking of new ways of presenting and are natural
communicators of the digital age – they are all individualists with
exciting, optimistic ideas which are a delight to see.”
The NewGen scheme, which was founded in 1993, offers designers financial
support and showcasing opportunities during London Fashion Week, as well as
individual mentoring and business training to assist the designers as they
develop their business infrastructure and skills.
NewGen has been promotional launch pad for emerging designers including
Alexander McQueen, Christopher Kane, Erdem, Jonathan Saunders,
J.W.Anderson, Marques’Almeida, Mary Katrantzou, Nicholas Kirkwood, Roksanda
Ilincic and Simone Rocha.
London Fashion Week takes place from September 16 – 20, 2016.
Image: courtesy of the British Fashion Council