London – British heritage brand Burberry has confirmed that it has renewed its
eyewear licensing deal with Luxottica, for the design, production and
worldwide distribution of the brand’s eyewear collections.
The 10-year deal has been extended through to December 31, 2025, for all
the sunglasses and prescription frames under the Burberry name.
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“I am delighted that we will continue to work with Luxottica under this
new agreement,” said Burberry chief creative and chief executive officer
Christopher Bailey. “Eyewear is an exciting area of our business combining
great design with fine craftsmanship in much the same way as many of our
iconic products. We look forward to continuing to partner with the industry
leader in eyewear, to further unlock the potential of our two brands.”
Luxottica chief executive officer of markets Adil Khan, added: “We’re
incredibly pleased to renew our partnership with Burberry. When we came
together 10 years ago, we set out to translate one of the world’s most
iconic luxury brands for the eyewear category and the results have been
very gratifying.
“Burberry will continue to play an important role in our brand portfolio
and we look forward to continuing to innovate and craft beautiful products
together in the years ahead.”
In addition to Burberry, Luxottica also produces and distributes the
eyewear collections of a range of fashion labels including Giorgio Armani,
Bulgari, Chanel, Coach, Dolce & Gabbana, DKNY, Polo Ralph Lauren, Prada,
Michael Kors, Starck Eyes, Tiffany and Versace. Along with its own house
brand’s Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli
and Arnette.