Calvin Klein Jeans and luxury e-commerce site Mytheresa.com have teamed up
for a capsule collection. The project has been given the lengthy title of
“Calvin Klein Jeans x Mytheresa.com — Calvin Klein Jeans Rebel Edge Limited
Edition.”
While it might sound like something completely brand new, it’s actually
just an update of Calvin Klein’s classic, all-black moto-style pieces. The
inspiration for many of the designs can be traced back to the 1991 Calvin
Klein Jeans advertising campaign featuring Carre Otis.
Pieces in the line include moto jackets, t- shirts, leggings, shorts, a
bodysuit, a minidress, a miniskirt, boots, and a bucket bag. Price points
for the collection range from 88 dollars for a bodysuit to 798 dollars for
the “Re-issue” biker jacket.
The collection launched on Mytheresa.com this week, and it will also be
available at Calvin Klein stores and on calvinklein.com.
This is the second time that Calvin Klein Jeans and Mytheresa.com have
teamed up. In 2014, the two companies teamed up for a women’s capsule
collection called “Calvin Klein Jeans x Mytheresa.com the Re-Issue
Project.” The campaign for the projected featured Kate Moss’s sister Lottie
Moss. It was shot by Michael Avedon, who is the grandson of Richard Avedon,
the photographer for the 1981 Calvin Klein Jeans campaign.
Calvin Klein Jeans typically has mid-range stores like Macy’s as
their retail partners, but they have been doing a series of more high-end
capsule collections over the past few years. In addition to their
collaborations with Mytheresa.com, there has also been the Calvin Klein
#mycalvins Denim Series done with Opening Ceremony which Kendall Jenner was
featured in.
Calvin Klein has been making headlines lately, particularly surrounding
their campaign stars. For fall 2016, they have enlisted Grace Coddington,
Frank Ocean, Margot Robbie, Henry Rollins, Cameron Dallas, and James
Rodriguez just to name a few. Rapper Young Thug is also featured in the
campaign, and he sparked a bit of controversy by modeling pieces from the
brand’s women’s line.
photo via Mytheresa.com