Felder Felder designs sustainable carbon dress
By Design duo twins Daniela and Annette Felder, of London-based label Felder Felder, have launched a collection featuring up-cycled and sustainable fabrics to mark their 10th anniversary, including a dress made out of carbon fibre. Created in collaboration with BMW, the hero piece of the collection the ‘Carbon Dress’ was inspired by the BMW i and […]
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Tommy Hilfiger brings plenty of color and 70s inspiration to men’s wear
There is that iconic scene in The Devil Wears Prada where the movie’s antagonist Miranda Priestly says “florals for spring…groundbreaking?” If Miranda had walked into Tommy Hilfiger’s spring/summer 2017 men’s presentation she would have strongly reconsidered those words. The preppy American heritage brand broke ground by shifting away from things traditionally Tommy, and moving towards […]
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WhatsApp to send adverts to users
It was only a matter of time before WhatApp would start sending marketing messages to its users. Since it was bought by Facebook in 2014, it has begun sharing data, and thus changed its privacy policy for the first time. In due course, companies and brands will be able to advertise and send messages. WhatsApp […]
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Levi’s names 10 entrepreneurs to fellowship initiative
London – Levi Strauss and Co has named 10 entrepreneurs to , its annual fellowship programme for “socially and environmentally conscious entrepreneurs” who are looking to create a more sustainable apparel industry. More than 100 applicants from ten countries applied to take part in the first-of-its-kind fellowship programme, and the ten finalists impressed with their […]
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Not Just a Label adds 300 Middle Eastern designers
Independent emerging designer platform Not Just A Label (NJAL) has added 300 new designers from the Middle East and North Africa (MENA) region to its e-commerce, as part of its ongoing partnership with Dubai Design District to help “drive innovation in retail and support creative minds” across the region. Most of the designer collections span […]
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Marc Cain launches fitwear range
German fashion and lifestyle brand Marc Cain is launching a fitness collection for spring/summer 2017 to embrace the “sportivity trend” that it states is “taking hold in the world of fashion”. The Marc Cain Fitwear capsule collection was introduced during Panorama Berlin and aims to offer women a fitness collection of clothing that doesn’t comprise […]
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Top 5 Disney Fashion Collaborations of the past year
London – The Walt Disney Company, known for its beloved characters and movies, has managed to work its magic on the fashion industry. Over the years, numerous high end designer brands, including Marc Jacobs, Valentino and Moschino, as well as mass market retailers, such as Uniqlo, Zara and Primark, have collaborated with the company to […]
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Gap branded sexist for latest childrenswear ad
Gap’s latest childrenswear advertising campaign, which sees a boy wearing a blue Einstein t-shirt with the slogan “The Little Scholar, your future starts here,” and a girl in a pink logo sweater portrayed as “A Social Butterfly, the talk of the playground,” seems shocking on several fronts. Firstly how an international retailer could so evidently […]
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SS17 Essential Swimwear Silhouettes
The Trendstop experts bring you the latest swimwear looks hot off the SS17 Resort and RTW runways. We identify the season’s key influences, ensuring that collections have the optimum expert analysis to inform swimwear designs. This process begins by pinpointing the trends manifesting on the runways and developing them through curated and inspirational seasonal reports […]
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Gap teams up with Mr Black to raise awareness for denim care
London – US fashion retailer Gap has teamed up with garment after care expert Mr Black to launch a new campaign raising awareness for denim after care and sustainability. The new campaign is based on a four-part mini film series, entitled “Mr.Black Garment Essentials x Gap Guide to Denim”, which shine a light on various […]
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